His wife was asked to open a West Coast office of the Beggars Group – home to Rough Trade, 4AD, Matador, and other record labels – and the idea just kind of came up. Old Style’s inception was the product of a cross-country move to Los Angeles from New York City. Owner Reuben Cox (pictured) also builds his own Old Style-branded guitars As the shop nears its 10th anniversary, owner Reuben Cox still seems mystified at the success of his shop.
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Any trip to the shop will likely yield the branding of Asian, European, and American origins as well as home-brewed builds that simply must be played to be believed.
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The shop is highly regarded among guitar enthusiast types for its embrace of quirky, kitschy guitars of the 1960s. Old Style eschews elitist swank and the too-cool-for-school attitude adopted by some personas in the guitar world, favouring a comfortable, down-home atmosphere and a laid back, welcoming staff. Nestled on the border between the Silver Lake and East Hollywood neighbourhoods, Old Style is a different sort of destination shop: grassroots and unassuming, its proverbial tent pitched in a converted mid-century residence. Sadly we can’t reveal their names here don’t think about the implications… Old Style Guitar Shop, Silver Lake During our little interview and photoshoot, the store played host to a few noteworthy singer-songwriters. On any given day at Norm’s, one can expect to see high-end guitars and the high-end clientele to go along with them.
#Gui tar shop movie#
Not limited to cinema, the shop has kept up with the changing trends of social media with its Guitar Of The Day posts on Instagram and YouTube, and continues to serve as a place of pilgrimage for movie stars, up-and-coming rockers, and guitar-minded folk across the globe. Over the last 32 years, Norman’s Rare Guitars has become something of a worldwide phenomenon thanks to its appearance in t-shirt form in This Is Spinal Tap and being name-checked in plenty of other films. Once you’ve visited the bright lights of Guitar Center Hollywood on Sunset Boulevard, here are four other must-see shops in the area.
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If this is the case, you’re in luck! If you’re traveling to sunny Los Angeles, we’ve done some of the legwork for you. And on top of all of that, musicians will naturally want to know where to see the coolest stuff and the best deals. All of the planning that goes into it, from flight and hotel reservations, where to eat, to figuring out what to do with your days, it seems that vacations can often feel like anything but. Travelling can be daunting, to say the least.